Web site work
I’ve been feverishly working on several web site concepts and am finding the process of SEO (Search Engine Optimization) a bit complex. Not that I don’t understand it, but that while attempting to sort out all of the articles, density and keywords, search engines seem to take for ever to crawl the sites. I’ve read tons of information about “Content Is King”. Well, that’s fine except that it’s kind of hard to write content specifically targeting keywords and trying to keep “density” in mind.
I’ve also noticed that on some sites, namely my own personal blog, here, that it moves all over the place on Google. One day, it’s top 5, then a few days later, I can’t find it to save my life. I’ve found that if I slack off and don’t post anything for a few days, it drops like a stone in water. Go figure. But, then there’s a few “Shane” sites that haven’t been updated in months and it stays on top. It’s kind of hard to figure out frankly.
Nothing in search engines is set in stone, but if you’re actively working on keeping you sites updated with fresh content, you’d expect the spiders to keep up. Well, I don’t believe they really do. I’ve even generated Google Sitemaps for every site I manage and/or have built. Some of them get scanned like every few days and some are done every day. Truth is, it’s just not consistent and very difficult to keep up when you’re working full time at a very demanding job.
If you’re interested, I have 3 main web sites that I’ve been working on. Their primary goal is to provide good information as well as generate a bit of revenue through advertising revenue. The other idea is to try and provide a professional looking site that is relevant to a web users search. However the issue is can anyone find these sites?
Site One: CoolGifts – this is kind of a beginning and was one of the first ones I put together. The concept is a bit over-done as there is tons of competition on gifts and selling gift items on the web. However, if one does niche searches, then you’ll find a ton of information that is over-looked. However, this is where the keyword searches come into play. Web users perform an enormous amount of searches every day on a ton of topics. However, how can those searches be translated into pointing them to your site(s)? Well, it’s not easy. There are a ton of sites that post a ton of irrelevant information that seem to get in the way.
Site Two: The Backyard Retreat – this is more inline with our personal interest and is focused on gathering information related to the homeowners garden, deck, backyard and anything they may consider a “retreat” on their property. We’ve setup a blog and I was/am thinking about setting up a “retreat” forum of sorts to offer users the ability to create a community for those that have homes and are interested in sharing information about their “retreat” large or small, unusual or common. This site has only been running for a few weeks and while is a bit rough, it’s starting to have possibilities that could expand and be useful.
Site Three: Haunting Your Yard – this is truly a site after my own heart as we’ve spent countless hours working on haunting our house and more specifically our yard every year for halloween. This is one area we’re very familiar with and hope to slowly increase the usage of this site. This one is just getting started and is still very much in the rough.
Signed – Scoop AKA Shane Cooper
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