Since one of the primary functions of our car business is detailing the cars on a daily & weekly basis, I’ve been thinking seriously about generating a new adjunct business, Auto Detailing.  Detailing is more than washing the family car. Rather it’s making the car show-room ready.

We’ve (Dylan and I) have learned a lot about detailing cars and taking care of them. I’m now looking at the function of “polishing” the paint, which is the task of removing swirls, scratches and other blemishes on a car. This is done prior to applying a top coat of wax or synthetic protection.

For the name, I’m kicking around just using the similar regional identifier, Altitude and adding “Detailing”. So, the name would simply be;  “Altitude Detailing”. Pretty easy and catchy. If/when we do any mobile work and/or pickup cars, I can still use my rental car delivery truck as it has the same logo and name.

Hopefully this will help augment the car rental business and give me some work to do through the winter. It seems like a perfect segway to go since we spend so much time on our fleet now. Plus, I already have the shop, the equipment and the supplies. So, there’s really no new expenses or additional over-head. In fact, this could help ease the current over-head costs.

Posted: August 26th, 2007 under Personal.
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