As we enter fall, which is in full swing here, we’re noticing the rental business start to slow down. Fortunately, it’s not completely dying or we’d have some issues. However, we did save for a rainy day during the summer peak. The hotel Concierge are still a good source of referrals as they are sending fall travel business our way. Weddings and other summer events are slacking off. So far. Truth is, we anticipated the fall slow down, so it’s no shock.

Fortunately, with the slower period, it offers me more free time to work on other aspects of our business that NOT related to cars, building web sites for local small business’s. I have connections in the community that have asked me to revamp their site or get a new one going on/off through the summer. However, with the focus on Altitud Dream Cars, it’s been all about time.

Repeat customers are going to really help during the slower times. We’re finding they’ll call at just the right time to reserve a car. Fortunately, they’re aware of our service offerings and it’s easy to simply update their information and deliver a car. We LOVE repeat customers. I think it lets us know that we’re doing something right and that we’re offering a good service.

We’re all about good customer service and offering a boutique solution to peoples needs and desires. Marketing is still tricky and spending money in the right area can be something that’s a bit of a hit-miss proposition. Operationally, we have our processes & procedures down and of course, our customer service is beyond reproach. Now, to just get more customers to understand and use our service.

As the holidays approach, we’ll be working on several “Gift” campaigns for those looking to give something different to the car lover in their life or for an experience gift. I’m thinking about providing dollar amount gift cards, like Altitude Dollars or something along those lines. We’ve tested packages and they get sticky. Weekend packages and/or more than one day packages never fit anyones schedule and variations are expected. So, we’re thinking about going with denominations that can be redeemed rather than a “day with”. The gift giver buys a day with the “lotus” only to find out they’d rather go with the “Lamborghini” and have asked if they could pay the difference. So, cash value may work better. We’ll see.

That’s business…

Shane

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